An article in The Guardian 6th April 2008 states:
The McCanns' first spokesman
Within hours of the news of Madeleine's disappearance, Alex Woolfall of the London-based PR agency Bell Pottinger was asked by Mark Warner to fly to Praia da Luz as part of a 'crisis' team to help her traumatised parents deal with the media.
However PR Week 9th May 2007 reported
Head of issues and crisis management Alex Woolfall is on location in Portugal and reports directly to MD David Hopkins.
Mark Warner ...
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